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Gotta Catch ’em All – Not

This is the hard data behind my theory of writing as a business.

This is the hard data behind my theory of writing as a business.

Too often, we try to make our writing appeal to everyone. We cut something that might offend one group of readers even though it would probably amuse another. We add something to try to interest a third group. Adding and cutting like this can mangle a story so much that everything that used to be good about it is buried under stuff we added only because a specific group might like it.

Unfortunately, trying to make the work please everyone is more likely to make it please no one. Writing isn’t Pokémon. You don’t have to catch them all – you only have to catch enough.

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